Breadcrumbs in SEO are essentially a form of a rich snippet, and they add value to your listing. With SEO friendly breadcrumbs, all your visitors, readers & existing subscribers can easily navigate backward & forward on your site. This makes not only a better user experience but such user interface can even help you to reduce bounce rate. The breadcrumbs used to explain to the search engines exactly what your content is about. And, with recent updates, the breadcrumbs are shown in mobile search engine result pages to the visitors pointed to the respective pages where they will be landed if they click on a search result.
There are many SEO benefits for your blog too; breadcrumbs can play a major role in improving the website usability, enhancing internal linking structures & controlling the distribution of link juice. But there are major things you should know about breadcrumbs & SEO; Does breadcrumb navigation have a good impact on SEO? Do we need breadcrumbs? How to create breadcrumbs in Wordpress? How do they help SEO? From an SEO point of view, it is best practice to have breadcrumbs as they are high up in the code and help the search engines crawling the site.
Google already stated about breadcrumb SEO that; having a breadcrumb trail will make it easier for the search engine to understand the structure of a site and to include that kind of navigation within search results. Breadcrumbs are a great way for search engines to understand how your site is structured and to pass link juice logically and evenly to the places you want it. Learn how to show breadcrumbs in SERP and why it's more important & essential in case of SEO. Read more »
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